Art 39510 1 3AD Electronic Design I [formerly Art 36700]
Design for print media with focus on page layout, integration
of text and graphic illustration, and corporate identity systems. Use
of the computer as a design and production tool, with an introduction
to vector and raster-based software for design and illustration. Prereq.:
Art 29510; 3 hrs./3 cr. [formerly Art 36700
Prereq.: Art 29526/369; 3 hrs./3 cr.
The syllabus and weekly handouts will be posted on the website as PDF
files: at: . http://www.annetteweintraub.com/courses/39540/39540.html.
If you are absent, you must email someone on the contact list or check
the website.
Course Content
Graphic icon, image and page design for B&W print media. Application
of design principles, development of a design vocabulary. Projects emphasize
the clear and effective use of type and image.
Software
Illustrator CS2; InDesign CS2, integration of files from Photoshop
Process
Collecting and developing resource materials. Use of original source materials
Thumbnails, and/or written analysis of problem
Development of concept sketches: computer or pencil roughs, cut-and-paste composites. Emphasis on rapid prototyping. Analysis of alternate concepts. Evolution of sketches to final design. Taking a rough idea and developing it to finish. Use of style sheets.
Project management for images and text. Printing and
matting final projects.
Verbal and visual presentation.
Projects
Practice exercises Illustrator practices: pen and typography exercises
in Illustrator, making compound shapes
Graphic Identity. Graphic Identity: developing a graphic identity for a company and applying it to a variety of promotion pieces.
3 Looks. A series of small posters exploring diferent design approaches. All-type, illustration and type, photography and type solutions.
Newsletter Project. Design of a two page newsletter for a nonprofit organization. Focus on development of a distinct graphic identity, good information hierarchy, clear grid system, clean use of type and strong graphic images.
Printouts will be collected each week, and will become part of your grade and final portfolio.
There will also be an oral presentation on a designer chosen from the 'What is Graphic Design?' book.
Books
Required Texts
IllustratorCS2 Visual Quick Start,
Elaine Weinman & Peter Lourekas, Peachpit Press, 2006.
InDesignCS2 Visual Quick Start, Elaine Weinman & Peter Lourekas, Peachpit Press, 2006.
What is Graphic Design? Quentin Newmark, RotoVision,
2002.
Recommended Texts
Real World Photoshop CS2, David
Blattner and Bruce Fraser, Peachpit Press, 2006.
Photoshop CS2 at Your Fingertips, Get In Get Out, Get Exactly What You Need, Jason Teague and Walt Dietrich, Sybex Books, 2006.
Adobe Illustrator CS2 WOW!, Sharon Steuer, Peachpit Press, 2006.
inspiration=ideas: A Creativity Sourcebook for Graphic Designers, Petrula Vrontikis, Rockport Press, 2000.
Materials
USB drive (or other removable storage media), 512MB or > preferred
BACKUP MEDIA: 2nd USB or CDs
Photo-quality MATTE inkjet paper for printing.
1 Itoya Presentation/Display Book Art Porfolio, 9x12, 24 sleeves
Web Resources on Design and Typography
http://counterspace.motivo.com/
Typography resource
http://www.rsub.com/typographic/
Typography resource: history, definitions, examples, links
ttp://www.commarts.com
Communication Arts Magazine
http://www.adobe.com/learnexplore.html
Adobe Software resources
http://www.howdesign.com/links/
HOW magazine graphic design links
http://www.designobserver.com
Design commentary and links
http://bubl.ac.uk/link/g/graphicdesign.htm
Internet resources for type and design
http://www.lynda.com/resources/links/
Lynda.com: links for web design resources