Art 39510 1 3AD Electronic Design I [formerly Art 36700]

Design for print media with focus on page layout, integration of text and graphic illustration, and corporate identity systems. Use of the computer as a design and production tool, with an introduction to vector and raster-based software for design and illustration. Prereq.: Art 29510; 3 hrs./3 cr. [formerly Art 36700

Prereq.: Art 29526/369; 3 hrs./3 cr.

The syllabus and weekly handouts will be posted on the website as PDF files: at: .

If you are absent, you must email someone on the contact list or check the website.

Course Content
Graphic icon, image and page design for B&W print media. Application of design principles, development of a design vocabulary. Projects emphasize the clear and effective use of type and image.

Illustrator CS2; InDesign CS2, integration of files from Photoshop

Collecting and developing resource materials. Use of original source materials Thumbnails, and/or written analysis of problem

Development of concept sketches: computer or pencil roughs, cut-and-paste composites. Emphasis on rapid prototyping. Analysis of alternate concepts. Evolution of sketches to final design. Taking a rough idea and developing it to finish. Use of style sheets.

Project management for images and text. Printing and matting final projects.
Verbal and visual presentation.

Practice exercises Illustrator practices: pen and typography exercises in Illustrator, making compound shapes

Graphic Identity. Graphic Identity: developing a graphic identity for a company and applying it to a variety of promotion pieces.

3 Looks. A series of small posters exploring diferent design approaches. All-type, illustration and type, photography and type solutions.

Newsletter Project. Design of a two page newsletter for a nonprofit organization. Focus on development of a distinct graphic identity, good information hierarchy, clear grid system, clean use of type and strong graphic images.

Printouts will be collected each week, and will become part of your grade and final portfolio.

There will also be an oral presentation on a designer chosen from the 'What is Graphic Design?' book.

Required Texts
IllustratorCS2 Visual Quick Start, Elaine Weinman & Peter Lourekas, Peachpit Press, 2006.

InDesignCS2 Visual Quick Start, Elaine Weinman & Peter Lourekas, Peachpit Press, 2006.

What is Graphic Design? Quentin Newmark, RotoVision, 2002.

Recommended Texts
Real World Photoshop CS2, David Blattner and Bruce Fraser, Peachpit Press, 2006.

Photoshop CS2 at Your Fingertips, Get In Get Out, Get Exactly What You Need, Jason Teague and Walt Dietrich, Sybex Books, 2006.

Adobe Illustrator CS2 WOW!, Sharon Steuer, Peachpit Press, 2006.

inspiration=ideas: A Creativity Sourcebook for Graphic Designers, Petrula Vrontikis, Rockport Press, 2000.

USB drive (or other removable storage media), 512MB or > preferred


Photo-quality MATTE inkjet paper for printing.

1 Itoya Presentation/Display Book Art Porfolio, 9x12, 24 sleeves

Web Resources on Design and Typography
Typography resource
Typography resource: history, definitions, examples, links

Communication Arts Magazine
Adobe Software resources
HOW magazine graphic design links
Design commentary and links
Internet resources for type and design links for web design resources

General Requirements

2 unexcused absences only before a grade reduction

three latenesses=1 absence

minimum 3 hours of lab time weekly

Purchase textbooks and bring to class by week 2

everyone must bring a weekly printout to the class critique

Incompletes are only granted for medical or legal reasons and must be requested before the final review date

Incompletes can only be changed by the Academic Standards Committee.

Grades are given based on:
• creativity of concept
• quality of execution
• preparation for class
• completion of weekly assignments
• participation in class
• meeting deadlines
• quality of presentation
• attendance

A grade of “C” is average.

Students begin with an assumed grade of “C” and move up or down, depending on the quality of work, presentation in class critiques, attendance and attention to deadlines.

BFA students must maintain a GPA of 2.5.

Missing the midterm or final reviews will result in a failing grade.

Lab Reminders
No food/drink in the Lab

At the end of your work session, clean up the area around your computer

Don’t glue or cut on the tables or counters; use a cutting board and either cover the table before
gluing or use Letraset press down mounting tissue.

We will suspend your Lab
account if you break these rules!

Report Lab problems in WRITING, using a copy of the problem report form posted next to Skiter’s office, or email him (

DO NOT try to clean the
computer monitors; Windex cleaners will spoil the anti-glare coating on the screen.

Paper and Printing:

See the handout from the HUB on color printing.

Please schedule your printing so that you complete assignments and color prints for the midterm on time.

You are expected to come to class with a print READY for critique.

DO NOT try to print your work before your class begins.

Be sure to BACK-UP your work onto extra disk(s). YOU are responsible for keeping copies of your work!

Lost work will receive an F.

Syllabus and Weekly Assignments

Syllabus [PDF]

Weekly topics + download links page

Reading list + oral reports [PDF]

Weekly Assignments:
Week 1: January 29 [PDF]
Week 2: February 5 [PDF] no class
Week 3: February 15 [Thursday, Feb. 15] [PDF]
Week 4: February 21 [Wednesday, Feb. 21] [PDF]
opacity masking examples only in PDF
Week 5: February 26 [PDF]
Week 6: March 5 [PDF]
Week 7: March 12 [PDF]
Week 8: March 19 [PDF]
Week 9: March 26 [PDF] MIDTERM
Week 10: April 16 [PDF]
Week 11: April 23 [PDF]
Week 12: April 30 [PDF]
Week 13: May 7 [PDF]
Week 14: May 14 [PDF]

Final Review Checklist

General course information

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